At Crearte Consulting we understand very well the importance of having a good online reputation. Just as in the real world, the image you project in the digital world is very important. Our expert recruiting net hunters give us some guidelines today.

We can say that online reputation has become a crucial factor in the image of people, companies and brands. It refers to the perception that users have of a person or company online, and is the result of the interaction of these users with the content published by the person or company in question.

How online reputation is created

Online reputation is built from information that is shared online, including social media posts, comments on forums and blogs, and reviews and ratings of products or services, among others.

This information is available at all times to anyone searching for information about a person or company on the Internet and can be a determining factor in decision-making. Online reputation can be positive or negative.

For businesses, online reputation is particularly important, as it can influence the purchasing decision, trust, credibility and loyalty of potential customers. A bad online reputation can lead to the loss of customers and, ultimately, to the bankruptcy of the company. On the other hand, a good online reputation can lead to increased sales and customer loyalty.

For this reason, many companies have started to pay more attention to their online reputation and have invested resources in online reputation management. This includes constantly monitoring information posted online, responding quickly and effectively to negative comments and implementing strategies to improve the online image.

However, online reputation is not only critical for companies and brands but also for individuals. We cannot ignore the fact that the information we share online can be seen by anyone, anywhere in the world. And this is something that can have important consequences in our personal and professional lives. One bad online comment or off-colour remark can affect how others perceive us and hinder our ability to get a job or do business.

The digital reputation of candidates

It is crucial that people also care about their online reputation and take steps to protect and enhance it. To assess your online reputation you can start with the simple gesture of Googling your name and social media and looking at the information you get.

Analyse the image you project and think about what steps you can take to improve it. Don’t forget to be careful about what you post online, respond effectively to negative comments and look for strategies to improve your image.

Having a good online presence is something that many businesses value. So don’t hesitate to update the content you post on your social networks. You can grow your reach by diversifying the channels on which you post. Empathy, transparency and professionalism are important qualities that will help your digital image.

Different types of tools such as Google Alerts, Social Lies or Brandwatch can help you measure your online reputation. You must try to create strategies that allow your digital image to enhance your strengths so that you can differentiate yourself and build trust with potential employers.

Assessing the online reputation of candidates is one of the tasks that we usually carry out at Crearte Consulting as part of our Net hunting strategy so that it does not represent a point against you in the selection processes that we carry out for companies.